FMCG Brand Positioning and Repositioning | FMCG Marketing | FMCG Business Case Study | Sandeep Ray

In FMCG Marketing, brand positioning and brand repositioning is an important decision and activity that determines the life and of a brand. Brand positioning is done during launch but after a long period some brands might need a makeover to stay relevant or gain more market share, that is the time when a brand needs to be repositioned.

Brand Positioning - Brand Positioning | Brand Repositioni...

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