How Facebook Ads Algorithm ACTUALLY Works

❓ How does the Facebook Ads Algorithm decide who to show your ads?
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👁 About this video :
In this video, we'll be discussing Meta's official explanation for how the Facebook Ads algorithm decides who to show your ads to, as well as the main theories in the media buying community about how the Facebook Ads algorithm actually operates so you can apply them in your strategy today and improve your results with Facebook Ads.

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⌚️Timestamps:
0:00 How Does the Facebook Ads Algorithm Work?
0:34 Meta's Official Explanation, Auction, and Bids
1:20 Facebook Ads Auction Formula
2:38 Relevance and Quality Score
4:32 Estimated Action Rate
5:44 Does Interest Targeting Still Work in Facebook Ads?
7:48 Pocket Theory
10:11 Creatives Theory
11:30 Advantage+ Shopping Campaigns

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