Strategy and Organizational Behavior
11.8 هزار بار بازدید -
6 سال پیش
-
Successful business strategies are grounded
Successful business strategies are grounded in creating and maintaining a sustainable competitive advantage. Competitive advantage exists any time an organization has an edge over rivals in attracting customers and defending itself against competition.
According to Michael Porter, to have a competitive advantage a company must ultimately be able to give customers superior value for their money (a combination of quality, service, and acceptable price) - either a better product that is worth a premium price or a good product at a lower price can be a source of competitive advantage. A company may create value based on price, technological leadership, customer service, or some combination of these and other factors.
Strategy implementation and strategic change require also require large-scale organizational changes; two of the largest may be the new organizational culture and new behaviors required of employees.
Effective managers understand what needs to be done to execute a company’s business strategy, then they plan, organize, direct, and control the activities of employees to get it done. It is important to note that managers do not accomplish organizational objectives by themselves - they get work done through others. Flexibly applying OB principles will help you to do that most effectively.
According to Michael Porter, to have a competitive advantage a company must ultimately be able to give customers superior value for their money (a combination of quality, service, and acceptable price) - either a better product that is worth a premium price or a good product at a lower price can be a source of competitive advantage. A company may create value based on price, technological leadership, customer service, or some combination of these and other factors.
Strategy implementation and strategic change require also require large-scale organizational changes; two of the largest may be the new organizational culture and new behaviors required of employees.
Effective managers understand what needs to be done to execute a company’s business strategy, then they plan, organize, direct, and control the activities of employees to get it done. It is important to note that managers do not accomplish organizational objectives by themselves - they get work done through others. Flexibly applying OB principles will help you to do that most effectively.
6 سال پیش
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