Lecture 03 - New Perspectives on Marketing in the Service Economy - Part 3

This module explains the role of extended marketing mix for service management.

• #education
• #new_perspectives_on_marketing_in_the_service_economy_part_3
• #services_marketingpeople_technology_services
• #place
• #promotion
• #process
• #physical_evidence
• #people
• #prof_zillur_rahman
• #department_of_management_studies
• #indian_institute_of_technology
• #roorkee