Ladies Room, Clothestime lesbian commercial

Title; Ladies Room
Brand: Clothestime
Company: Clothestime
Business Category: Fashion/Apparel
Region: North America  
Agency: Mendelsohn/Zien
Year: 1996
Target: Mainstream

Themes: All Lesbian-Themed Ads, In the Bar, Lipstick Lesbians/Straight Male Fantasy

See other ads from this campaign.

Set in the ladies room at a club, a sexy blonde woman steps in as a hot brunette is fixing her makeup in the mirror.

Tiger sounds growl, as the newcomer looks the other up and down, then says, "I like your dress." She says "thanks" but then the first woman clarifies while looking into her eyes, "No, I mean I really like your dress."

With a bunch of steam suddenly billowing up, the surprisingly positive tagline is: "Expect a perfectly natural reacton."

This spot accompanies two other, less flattering ones in the campaign in which women are revealed to actually be men dressed up.
After generations of invisibility, in these commercials guys actually get their guys and gals get their gals. Kisses and affectionate displays are enjoyed by same-sex couples in the imagery, transgendered persons are a non-issue, Gay Pride is celebrated and some commercials even seem to sell the idea of being "gay" more than the product. These ads exceed Commercial Closet's Best Practices.

• #entertainment
• #ladies
• #room
• #clothestime
• #lesbian
• #and
• #gay
• #commercial