Impression Level Revenue: Video Ad Revenue Per View & More App Revenue Data

To learn more visit - https://www.is.com/ad-revenue-measurement/ How much ad revenue can you earn per view? How can you determine ad revenue on a user level? Until now, app developers could only measure revenue on the user level using in-app purchase data – while data on ad revenue could only attributed to an entire group of users. This made it impossible to calculate true ARPU, and therefore build accurate LTV models. This affects developers’ ability to bid efficiently across marketing channels, and optimize monetization efforts. ironSource’s impression level revenue feature solves this problem by determining ad revenue on the user level, from any ad unit, across every ad network on the ironSource mediation platform – while partnering with the leading attribution companies to show developers their best performing marketing channels. Seeing the real value of each user and which channel that user came from can provide developers with entirely new insights for both user acquisition and monetization strategies.

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