Why the Triple Bottom Line Matters | Outlier.org
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12 ماه پیش
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The triple bottom line is
The triple bottom line is a framework that includes social, environmental, and financial aspects of doing business. Companies that consider these aspects can achieve long-term success and sustainability.
Jim Mourey is an associate professor of marketing at the Richard H. Driehaus College of Business, DePaul University. Mourey’s research explores the role of intuition, gut feelings, and nonconscious processes with respect to consumer choice and behavior.
Chapters:
00:02 Triple bottom line is a framework that considers social, environmental, and financial aspects of doing business
00:33 Three Ps Approach: Profit, Planet, and People
00:57 Considering environmental and social considerations can lead to greater long-term success and sustainability
01:23 Pro-environmental policies are effective in promoting sustainable business practices.
01:41 Patagonia is an eco-friendly brand
02:03 Considering environmental and human costs in business practices increases profitability.
02:27 The triple bottom line encourages us to consider environmental costs in addition to economic costs.
02:49 Business costs and ethics
This lesson is excerpted from Outlier’s Intro to Business course. Learn more about this course and check out our full catalog at https://www.outlier.org.
About @OutlierOrg :
Outlier.org (from the co-founder of MasterClass) has developed the world's best online, university-level courses, taught by some of the most celebrated educators in the world. Our courses employ engaging content and cutting-edge educational technology to create an immersive, student-friendly learning experience complete with transferable credits. Outlier is on a mission to make higher education more accessible, equitable, and affordable for everyone.
Jim Mourey is an associate professor of marketing at the Richard H. Driehaus College of Business, DePaul University. Mourey’s research explores the role of intuition, gut feelings, and nonconscious processes with respect to consumer choice and behavior.
Chapters:
00:02 Triple bottom line is a framework that considers social, environmental, and financial aspects of doing business
00:33 Three Ps Approach: Profit, Planet, and People
00:57 Considering environmental and social considerations can lead to greater long-term success and sustainability
01:23 Pro-environmental policies are effective in promoting sustainable business practices.
01:41 Patagonia is an eco-friendly brand
02:03 Considering environmental and human costs in business practices increases profitability.
02:27 The triple bottom line encourages us to consider environmental costs in addition to economic costs.
02:49 Business costs and ethics
This lesson is excerpted from Outlier’s Intro to Business course. Learn more about this course and check out our full catalog at https://www.outlier.org.
About @OutlierOrg :
Outlier.org (from the co-founder of MasterClass) has developed the world's best online, university-level courses, taught by some of the most celebrated educators in the world. Our courses employ engaging content and cutting-edge educational technology to create an immersive, student-friendly learning experience complete with transferable credits. Outlier is on a mission to make higher education more accessible, equitable, and affordable for everyone.
12 ماه پیش
در تاریخ 1402/05/11 منتشر شده
است.
451
بـار بازدید شده