Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider

The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive.

For more, visit: Instagram: yamamotojinjirou

MORE SO EXPENSIVE FOOD VIDEOS:
Why Copper River King Salmon Is So Expensive | So Expensive Food | Business Insider
Why Copper River King Salmon Is So Ex...
Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider
Why Real Dijon Mustard Is So Expensiv...
Why Miyazaki Mangoes Are So Expensive | So Expensive Food | Business Insider
Why Miyazaki Mangoes Are So Expensive...

------------------------------------------------------

#Matcha #Tea #Businessinsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit us at: https://www.businessinsider.com
Subscribe: businessinsider
BI on Facebook: https://read.bi/2xOcEcj
BI on Instagram: https://read.bi/2Q2D29T
BI on Twitter: https://read.bi/2xCnzGF
BI on Snapchat: Snapchat: 5319643143
Boot Camp on Snapchat: Snapchat: 3383377771

Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider

• #travel_events
• #business_insider
• #business_news
• #so_expensive
• #matcha
• #tea
• #japan
• #japanese
• #ceremonial
• #how_its_made