BCG Matrix/ কি,কেন?/Growth-Share matrix/Boston Consulting group’s product portfolio matrix/বাংলা
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Simply explained, the growth-share matrix
Simply explained, the growth-share matrix is a portfolio management framework that assists firms in determining how to prioritize their various operations. It's a table divided into four quadrants, each with its own distinctive symbol representing a different level of profitability: question marks, stars, pets (usually a dog), and cash cows. Executives could determine where to spend their resources and money to produce the most value, as well as where to cut their losses, by allocating each firm to one of these four categories.
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