Why The Apple Logo Used To Be Rainbow

Back in 1977, Apple changed their logo from this line drawing of Issac newton, to one that looks a bit more familiar. But the most striking part of this modernized logo are the rainbow stripes. Why did Apple, a company known for their minimal design, add so much visual complexity to their logo?

Well, the story behind the stripes began with Ron Janoff. A graphic designer who worked at Regis McKenna’s marketing agency.

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