Class 12 Business Studies Chapter 11 | Marketing - One Shot Revision (2022-23)

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✅ In this video,

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 Class 12 Business Studies (One Shot R...
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✔️ Class: 12th
✔️ Subject: Business Studies
✔️ Chapter: Marketing (Chapter 11)
✔️ Topic Name: Marketing - One Shot Revision
✔️ Topics Covered in This Video (By Payal Mam): One Shot Revision of Term 2 Exam Chapter 11 Marketing.
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00:00 Introduction: Marketing - One Shot Revision
01:33 Concept of Marketing
07:46 Features of Marketing
19:40 What Can We Marketed?
21:57 Who is a Marketer?
23:05 Marketing Management?
24:53 Steps Involved in Marketing Management?
30:26 Marketing & Selling
47:35 Marketing Management Philosophies
1:27:52 Functions of Marketing
2:01:59 Role of Marketing in an Economy
2:06:32 Marketing Mix
2:09:43 Elements of Marketing Mix
2:12:33 Product Mix
2:18:06 Components of Product Mix
2:22:27 Terms Related to Brand
2:28:27 Characteristics of a Good Brand Name
2:33:55 Advantages of Branding to Marketers of Goods & Services
2:37:12 Advantages of Branding to Customers of Goods & Services
2:40:18 Packaging
2:41:04 Primary Packaging
2:42:24 Secondary Packaging
2:43:16 Transportation Packaging
2:44:57 Functions
2:51:10 Elements of Marketing Mix
2:54:02 Factors Affecting the Price of a Product or Services
3:09:56 Channels of Distribution
3:14:25 Functions of Distribution Channels
3:25:26 Types of Channels of Distribution
3:28:12 Factors Determining the Choice of Channels of Distribution
3:34:31 Physical Distribution
3:42:40 Elements of Marketing Mix
3:45:39 Promotional Tools
3:46:23 Advertising
3:50:56 Limitations of Advertising as a Promotional Tool
3:55:41 Advertising - Objections
4:02:31 Sales Promotions
4:10:31 Personal Selling
4:11:57 Merits of Personal Selling
4:13:33 Role of Personal Selling
4:15:02 Importance of Personal Selling to Customers
4:16:31 Importance of Personal Selling to Society
4:17:27 Public Relation
4:25:33 Difference Between Advertising & Personal Selling
4:31:30 Website Overview
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