7 Ps of Marketing
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6 ماه پیش
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The 7Ps of marketing were
The 7Ps of marketing were originally created by Jerome McCarthy but still remain a great approach to how we think about marketing today. They will help you and your team evaluate the areas of marketing that you need to focus on. This framework includes 7 key elements of marketing.
But before we get there, a good way to start is by defining your growth objectives. How has the organization defined growth? Do they want to grow by selling more to current users? Do they want to grow by launching new products? Or instead, expanding to new markets? Once there is clarity on the high-level strategy, the marketing team could better focus on the marketing strategy that will support that growth.
Start with the product. Explore your product and how it satisfies your customers' needs. Engage your team in discussions about user expectations, the purpose of your product, differentiation, design, branding, and more. Ask yourself these questions: What does a user expect from your product or solution? Why would they use your product? What is the purpose of your product or solution? What needs are you satisfying?
Promotion. revolves around how you communicate with your target audience. It includes advertising, public relations, sales promotions, social media, and any other tactics to spread the word about your product or service.
Pricing. What’s the amount of money your customer or user is willing to pay for your solution?
Place. Where are you going to offer the product?
People. Who is your target market? How can your team help you develop a good solution and keep up with the competition?
Process. How do you execute your idea or solution?
Physical evidence. What elements will help you position your brand and target the right kind of customers or users? Physical evidence is all of the things that will help you become a well-known company, or help users to identify you, trust you and understand your brand values.
Visit Nova at www.novatools.org
To visit our blog you can click here: Medium: elevate-your-marketing-game-decoding-the-7ps-framework
Nova is the guided collaboration space for effective thinking. We guide teams through the innovation process going from research and ideation all the way to product launch.
But before we get there, a good way to start is by defining your growth objectives. How has the organization defined growth? Do they want to grow by selling more to current users? Do they want to grow by launching new products? Or instead, expanding to new markets? Once there is clarity on the high-level strategy, the marketing team could better focus on the marketing strategy that will support that growth.
Start with the product. Explore your product and how it satisfies your customers' needs. Engage your team in discussions about user expectations, the purpose of your product, differentiation, design, branding, and more. Ask yourself these questions: What does a user expect from your product or solution? Why would they use your product? What is the purpose of your product or solution? What needs are you satisfying?
Promotion. revolves around how you communicate with your target audience. It includes advertising, public relations, sales promotions, social media, and any other tactics to spread the word about your product or service.
Pricing. What’s the amount of money your customer or user is willing to pay for your solution?
Place. Where are you going to offer the product?
People. Who is your target market? How can your team help you develop a good solution and keep up with the competition?
Process. How do you execute your idea or solution?
Physical evidence. What elements will help you position your brand and target the right kind of customers or users? Physical evidence is all of the things that will help you become a well-known company, or help users to identify you, trust you and understand your brand values.
Visit Nova at www.novatools.org
To visit our blog you can click here: Medium: elevate-your-marketing-game-decoding-the-7ps-framework
Nova is the guided collaboration space for effective thinking. We guide teams through the innovation process going from research and ideation all the way to product launch.
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