How use the Marketing Scales Handbook / Marketing Research #11

In the eleventh video of the "Marketing Research" series, Francisco Tigre Moura discusses the Marketing Scales Handbook and how to use it for your research project.

Marketing Research Series
1. Descriptive research design: Descriptive Research Design I Marketi...
2. How to create a survey questionnaire: How to Create a Survey Questionnaire ...
3. Cross sectional x Longitudinal studies: Cross-Sectional x Longitudinal  Studi...
4. Types of variables: Types of Variables I Marketing Resear...
5. Exploratory research design: Exploratory Research Design / Marketi...
6. How to prepare for an in-depth interview: How to Prepare For an In-depth Interv...
7. Causal research design: Causal Research Design / Marketing Re...
8. Between x within group designs: Between and Within Group Designs / Ma...
9. Likert Scales: Likert Scales / Marketing Research #9
10. Projective techniques: Projective Techniques / Marketing Res...

Additional Series
SPSS tutorial series: Course: IBM SPSS Tutorials
Thesis Writing series: Course: Thesis Writing

Additional Marketing Research Sources
Marketing research books: https://liveinnovation.org/list-of-ma...
Marketing research support: https://liveinnovation.org/marketing-...

Social Media
Site I https://liveinnovation.org
Instagram l Instagram: liveinnovationorg
LinkedIn l LinkedIn: francisco-tigre-moura-4570a121

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