How to STOP Competitors Using Your Brand Name (AdWords)
6.4 هزار بار بازدید -
6 سال پیش
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Competitors are bidding on your
Competitors are bidding on your branded terms in AdWords taking up all your real estate, what can you do about it? ►Subscribe: https://bit.ly/2AuX8o5
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
This is a problem is because people who are bidding on your branded name are no doubt on some level getting some people to click on that and to come over to them and probably getting some of them to sign up. A lot of different campaigns run around this.
The first thing you can do is you ask them to stop. Yes, that's absolutely true. You can send them an email, you can say hey I notice that you're bidding on our brand term, our trademark, that we own as a company and you are serving ads when people Google my exact brand.
The next thing you can do is you can increase your bid on your brand names so you can be willing to pay more, and Google absolutely loves this. So now you've built up this brand name that people are searching for, you might have hundreds or thousands or millions of searches a month, and now you are paying more to bid on your brand name. So if you were only paying a couple bucks per click, maybe you're making that go up to even more per click. And I've seen people who are spending millions and millions of dollars just to bid on their own brand name, because smaller competitors within their space are coming in and they are bidding on it and trying to get that traffic.
Another thing you can do is you can inspect their ads for violations. So there's some things that they can't do. So they definitely can't put your trademark brand name or product name within their ad if they're not legally allowed to do that. So you can inspect their ads to make sure that that's in a good place, but unfortunately what they can do is they can bid on those type of things, especially if it's a very general term. So inspect their ads, take a really close look at them, and if there's anything that seems like it might not be legally correct within any type of copy that they can normally have within your industry, then there's definitely a grounds for reaching out to them and asking them to stop.
Two more things you can do are you can increase your ad rank, so increase your quality score, increase your ad rank, make it so that those ads appear higher without having to improve the amount of money that you're spending on your bids. And then another thing you can do is you can develop site links, so creating site link extensions for your ads is going to allow you to take up more of that branded search space so that even if they are bidding, if you're in that top position with site links they're gonna be much lower and they're not gonna get as many clicks.
Okay another thing you can do you can fight fire with fire, so you can go start bidding on all of their branded terms, all their trademark terms, and running ads there, they're gonna see that and then it's gonna start some negotiation between the two of you as to does this really make financial sense for the two of us to be bidding against each other on our own branded terms, so that's another thing you can do.
As far as you bidding on competitors, yes you can do that in the ways that I mentioned today, and you could very well turn that into a viable way to get new business and to get new customers. If you do that, you could start a war with your competitors, so, I think, this is every individual business owner's decision on how they want to deal with this. I personally do not bid on competitors, but I have seen a lot of campaigns out there that have been successful. So it's up to you to make your own decision on the topic.
#digitalmarketing #internetmarketing
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
This is a problem is because people who are bidding on your branded name are no doubt on some level getting some people to click on that and to come over to them and probably getting some of them to sign up. A lot of different campaigns run around this.
The first thing you can do is you ask them to stop. Yes, that's absolutely true. You can send them an email, you can say hey I notice that you're bidding on our brand term, our trademark, that we own as a company and you are serving ads when people Google my exact brand.
The next thing you can do is you can increase your bid on your brand names so you can be willing to pay more, and Google absolutely loves this. So now you've built up this brand name that people are searching for, you might have hundreds or thousands or millions of searches a month, and now you are paying more to bid on your brand name. So if you were only paying a couple bucks per click, maybe you're making that go up to even more per click. And I've seen people who are spending millions and millions of dollars just to bid on their own brand name, because smaller competitors within their space are coming in and they are bidding on it and trying to get that traffic.
Another thing you can do is you can inspect their ads for violations. So there's some things that they can't do. So they definitely can't put your trademark brand name or product name within their ad if they're not legally allowed to do that. So you can inspect their ads to make sure that that's in a good place, but unfortunately what they can do is they can bid on those type of things, especially if it's a very general term. So inspect their ads, take a really close look at them, and if there's anything that seems like it might not be legally correct within any type of copy that they can normally have within your industry, then there's definitely a grounds for reaching out to them and asking them to stop.
Two more things you can do are you can increase your ad rank, so increase your quality score, increase your ad rank, make it so that those ads appear higher without having to improve the amount of money that you're spending on your bids. And then another thing you can do is you can develop site links, so creating site link extensions for your ads is going to allow you to take up more of that branded search space so that even if they are bidding, if you're in that top position with site links they're gonna be much lower and they're not gonna get as many clicks.
Okay another thing you can do you can fight fire with fire, so you can go start bidding on all of their branded terms, all their trademark terms, and running ads there, they're gonna see that and then it's gonna start some negotiation between the two of you as to does this really make financial sense for the two of us to be bidding against each other on our own branded terms, so that's another thing you can do.
As far as you bidding on competitors, yes you can do that in the ways that I mentioned today, and you could very well turn that into a viable way to get new business and to get new customers. If you do that, you could start a war with your competitors, so, I think, this is every individual business owner's decision on how they want to deal with this. I personally do not bid on competitors, but I have seen a lot of campaigns out there that have been successful. So it's up to you to make your own decision on the topic.
#digitalmarketing #internetmarketing
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در تاریخ 1397/11/08 منتشر شده
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