Snapchat Ads Pixel Setup

Setting up the Snapchat Ads pixel isn't difficult. We will show you how to add the pixel to your website using Google Tag Manager. Then we will walk through a few examples of how to set up conversion events for the Snapchat pixel. We'll show you how to create audiences from certain pixel events. Last, you'll see how you can review performance of the conversion events in your Snapchat reports.

0:23 - Navigating to the Events Manager in Snapchat Ads
0:42 - How to Share Snap Pixel Set Up Instructions with a Developer
1:51 - Using Google Tag Manager to Install the Snap Pixel Yourself
2:29 - Configuring a New Snap Pixel Tag in Google Tag Manager
3:47 - Verifying Snap Pixel Placement with the Snap Pixel Helper
4:50 - Info on Events Manager Tracking Lag
5:45 - How to Create Conversion Goals for the Snapchat Pixel in GTM
8:40 - Confirming Conversion Actions are Tracking in Snapchat Ads
9:06 - Creating Audiences from Custom Conversion Actions
10:14 - Applying Website Custom Audiences to Snap Ads Campaigns
10:37 - Rules About Snap Pixel Audiences

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