Thinking outside the Box - How the S80 reshaped Volvo design

Volvo saved themselves from bankruptcy with the 700 series and the 850, but these cars propagated a boxy look that became the sort of thing stand-up comedians ridiculed. What Volvo needed was a new direction and the first car to use it was the S80. We’re very lucky to have the person behind this new design – Volvo’s lead designer, Peter Horbury to take us through it all.  So, where did this new look come from, what management shenanigans drove the decisions over how the S80 was designed and how successful was it?

Link to the full interview with Peter Horbury: Full Volvo S80 interview with Peter H...

A very special thanks to the people at Benaroya Hall, Seattle for letting me film: https://www.seattlesymphony.org

Intro music: Dan Lebowitz - Tiptoe out the Back (from the YouTube audio library)

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