Maybach intro July 2002

Daimler presented a luxury concept car at the 1997 Tokyo Motorshow. A production model based on it was introduced in two sizes – the Maybach 57 and the Maybach 62, reflecting the lengths of the automobiles in decimetres. In 2005, the 57S was added, powered by a 6.0L V12 bi-turbo engine producing 450 kW (603 hp) and 1,000 N·m (738 lbf·ft) of torque, and featuring various cosmetic touches. To promote the new Maybach line, Mercedes-Benz engaged figures such as Maybach heir Ulrich Schmid-Maybach and golfer Nick Faldo, to serve as brand ambassadors.[3] Several Maybach 57 and 62 models at the 2005 Concours d'Elegance in Pebble Beach, CA The base price of a 2009 Maybach 57 was $344,000; the Maybach 57 S, $381,000; the Maybach 62, $394,000; the Maybach 62 S, $430,000, and the Maybach Landaulet semi-convertible costs just over $1 million. The Maybach 57 Zeppelin is priced at $580,000 (€514,000) and the 62 Zeppelin at $677,000 (€600,200).[4] Initially, Daimler-Chrysler predicted annual sales of 2,000 worldwide with 50 per cent coming from the United States; however, these expectations never materialized.[5][6] In 2007, Mercedes bought back 29 US dealers, reducing the total from 71 to 42.[7] In 2010, only 157 Maybachs were sold worldwide, compared to 2,711 similarly priced Rolls-Royces.[8] Just 3,000 have been sold worldwide since the brand was revived in 2002.[9] Daimler announced in November 2011 that Maybach would cease to be a brand by 2013 and manufactured the last Maybach vehicle in December 2012. This was due to poor sales, with only 3,000 cars sold since the brand's revival in 2002. S294

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