In the Brand Scheme of Things | Chandan Mendiratta, Ex-Head of Brand Marketing at Zomato | Episode 1

Welcome to the ultimate podcast on all things marketing, branding and advertising brought to you by Gan.ai, In the Brand Scheme of Things!

Uncover and learn what it takes to build exceptional brands from companies and leaders that did it right. We explore the strategies, tactics and stories behind some of the most successful brands and campaigns with the people who led them.

To kick this series off, today we have with us Chandan Mendiratta, Head of Brand at Classplus. Chandan’s expertise spans across industries and runs more than a decade deep. He’s best known for his tenure at Zomato as the Head of brand marketing where he was responsible for several marketing campaigns that went viral and shaped Zomato’s identity as we know it today.

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• #science_technology
• #zomato
• #advertising
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