How to Choose a Target Market

In this video we work through the key components of how to assess market segments in order to target market for the company.
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• #segmentation
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• #stp
• #differentiation
• #geographic
• #demographic
• #psychographic
• #behavioral
• #benefits_sought
• #hybrid
• #segments
• #positioning
• #cluster_analysis
• #segmentation_tree
• #market_research
• #customer_database
• #geoff_fripp