The BCG Matrix: “ Business Growth- Market Share” | Coursework | Dissertation | Theories | Models

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2.2 هزار بار بازدید - 8 سال پیش - The BCG Matrix: “ Business
The BCG Matrix: “ Business Growth- Market Share”

The BCG ( Boston Consulting Group) matrix  organizes businesses along two dimensions - business growth rate and market share.

Business growth rate relates to how aggressively the whole industry is thriving.

Market share determines whether a business enterprise has a larger or smaller share than rivals.


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