gtag.js (Global Site Tag) – What is it? And do you even need it?

Learn about Google's new Global Site Tag (gtag.js). What is it? What are the benefits? What if you're using Google Tag Manager? Do you need to migrate? We'll cover all these questions.

The new Global Site Tag is designed to streamline tagging on your website. It’s been created by the team that develops Google Tag Manager at Google and replaces the previous analytics.js tag for Google Analytics and the previous conversion.js conversion tracking tag from Google AdWords.

EXTRA RESOURCES:

If you're using the Google Analytics analytics.js tracking code: https://developers.google.com/analyti...
Customizing gtag.js for Google Analytics: https://developers.google.com/analyti...
If you're using AdWords conversion tracking: https://support.google.com/adwords/an...

EXTRA GOOGLE TAG MANAGER RESOURCES:

Benefits of using Google Tag Manager: Back to Basics // Benefits of Using G...
Tracking events with Google Tag Manager: Google Tag Manager Event Tracking for...
Tracking embedded YouTube videos with Google Tag Manager: Tutorial // Tracking YouTube Videos w...
Tracking site search without query parameters using Google Tag Manager: Tutorial // Google Analytics Site Sea...
My Google Tag Manager course: https://www.lovesdata.com/courses/goo...

JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL

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Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!

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