Tourism product club
4.1 هزار بار بازدید -
10 سال پیش
-
Discover what a tourism product
Discover what a tourism product club is, the benefits that such a club has for you as an entrepreneur, and the main steps towards its establishment. You will also find practical templates that help you to promote the creation of a product club.
TOURISM PRODUCT CLUB
A tourism product club is A group of companies who work together to develop new products or to improve products.
"Why?" The tourism system changed" More competitiveness Consumers demand more Highly differentiated and qualified tourist segments. New need for COLLABORATION among companies To achieve common goals
Keys to running a tourism product club Common objectives for all the members; Similar interests for all the members; Commitment and cooperation of all the members. Benefits:
For members:
- Greater market opportunities.
- Income at a lower cost.
- More market penetration with less effort.
- Increased forecasting of seasonal demand.
- Increased certainty for market shares.
- Increased competitiveness.
- Increased credibility.
- Improved business image.
For tourists
- Greater consumption alternatives.
- Greater diversity of supply at point of sale.
- Increased certainty of purchase.
- Increased confidence in the quality of service.
For the destinations.
- Greater employment opportunities.
- Increased forecasting demand.
- Better image of the destinations' services.
- Increased confidence in own ability.
Steps for creating a tourism product club
Identification of club components: All components must be related to the product itself.
Definition of a business model: This includes stating the objectives of the club, the criteria for its membership, implementation tools, design promotion and marketing strategies, etc.
Definition of the management model: This includes the definition of the legal constitution, regulations, management structure, funding model, development of the management manual, etc.
Starting up: Actions settled in work sessions between all partners
Monitoring and evaluation The undertaken actions must be monitored and evaluated.
Main actions carried out by tourism product clubs: design of new packages; promotion and marketing strategy; communications strategies; holding of seminars, conferences, etc.. market research.
Examples of good practices
1. PRODUCT CLUB FOR NAUTICAL CENTERS
www.estacionesnauticas.info
- Main purpose: to stimulate and revitalise the "sun and beach" tourism destinations and to respond to new behaviour and consumption demand patterns.
- It is organised around promoting and structuring the offer of water sports and activities.
2. TOURISM PRODUCT CLUB: THE MOST BEAUTIFUL VILLAGES IN ITALY (TRENTINO)
www.visittrentino.it
- Main purpose: to promote tourism development in communities with high historical, cultural, and artistic traditions, but that are marginalised from the main tourism circuits.
- It is organised around promoting tourism in these communities.
Now, it is your turn: promote the creation of a tourism product club: Define the idea; Contact the companies; Start the process for creating a new product club. Explain the business benefits for them in your dialogue.
TOURISM PRODUCT CLUB
A tourism product club is A group of companies who work together to develop new products or to improve products.
"Why?" The tourism system changed" More competitiveness Consumers demand more Highly differentiated and qualified tourist segments. New need for COLLABORATION among companies To achieve common goals
Keys to running a tourism product club Common objectives for all the members; Similar interests for all the members; Commitment and cooperation of all the members. Benefits:
For members:
- Greater market opportunities.
- Income at a lower cost.
- More market penetration with less effort.
- Increased forecasting of seasonal demand.
- Increased certainty for market shares.
- Increased competitiveness.
- Increased credibility.
- Improved business image.
For tourists
- Greater consumption alternatives.
- Greater diversity of supply at point of sale.
- Increased certainty of purchase.
- Increased confidence in the quality of service.
For the destinations.
- Greater employment opportunities.
- Increased forecasting demand.
- Better image of the destinations' services.
- Increased confidence in own ability.
Steps for creating a tourism product club
Identification of club components: All components must be related to the product itself.
Definition of a business model: This includes stating the objectives of the club, the criteria for its membership, implementation tools, design promotion and marketing strategies, etc.
Definition of the management model: This includes the definition of the legal constitution, regulations, management structure, funding model, development of the management manual, etc.
Starting up: Actions settled in work sessions between all partners
Monitoring and evaluation The undertaken actions must be monitored and evaluated.
Main actions carried out by tourism product clubs: design of new packages; promotion and marketing strategy; communications strategies; holding of seminars, conferences, etc.. market research.
Examples of good practices
1. PRODUCT CLUB FOR NAUTICAL CENTERS
www.estacionesnauticas.info
- Main purpose: to stimulate and revitalise the "sun and beach" tourism destinations and to respond to new behaviour and consumption demand patterns.
- It is organised around promoting and structuring the offer of water sports and activities.
2. TOURISM PRODUCT CLUB: THE MOST BEAUTIFUL VILLAGES IN ITALY (TRENTINO)
www.visittrentino.it
- Main purpose: to promote tourism development in communities with high historical, cultural, and artistic traditions, but that are marginalised from the main tourism circuits.
- It is organised around promoting tourism in these communities.
Now, it is your turn: promote the creation of a tourism product club: Define the idea; Contact the companies; Start the process for creating a new product club. Explain the business benefits for them in your dialogue.
10 سال پیش
در تاریخ 1393/02/05 منتشر شده
است.
4,176
بـار بازدید شده