Making Luxury Matter with Shivam Punjya, Founder of behno New York
5.1 هزار بار بازدید -
2 ماه پیش
-
What led Shivam Punjya, an
What led Shivam Punjya, an academic and researcher to start a premium brand retailing leather handbags? From the outside, it may seem puzzling but it isn’t when you learn that social impact pervades every step of production at design at behno New York. Born and raised in California, Shivam launched behno New York in the US. Now a favorite among homegrown labels in India, behno New York recently signed Katrina Kaif as the brand ambassador for its Indian launch. In this episode, we explore behno New York's growth story and how Shivam has created a brand at the intersection of luxury and social impact.
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound
Chapters:
00:00 Intro
01:43 behno New York’s Launch in India
02:26 Katrina Kaif x behno New York
05:25 Creating a Brand for Social Impact
10:29 How Brands Can Adopt Conscious Production
14:42 Challenging Design and Aesthetic Stereotypes
17:09 The Hidden Meaning in behno New York’s Handbag Design
19:51 The Pivot from Ready-to-Wear to Handbags
21:01 Why the Brand was Named ‘behno New York’
22:59 Shivam’s Take on India’s Homegrown Industry
25:59 On Collaboration & Go-To Homegrown Labels
30:27 How Brands Can Increase International Representation
31:29 The Day-to-Day of Running a Brand
34:01 “I Never Thought I’d be the Founder of a Fashion Brand”
36:54 Know the Founder
2 ماه پیش
در تاریخ 1403/04/28 منتشر شده
است.
5,189
بـار بازدید شده