Why did people buy the Apple High Resolution Monochrome monitor?

The Macintosh II line was introduced by Apple in 1987, and it was really cutting edge and really great... but also super expensive. With that first Mac II, there was a gorgeous 13" color monitor to go with it.

Then we have this monitor -- it's 12", it's monochrome and it looks just like the color monitor... but why did Apple release such a thing for this great new color computer?

Apple High Resolution Monochrome Monitor
Model number: M0400

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Adrian's Digital Basement Merch store:
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-- Tools

Deoxit D5:
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O-Ring Pick Set: (I use these to lift chips off boards)
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Elenco Electronics LP-560 Logic Probe:
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Hakko FR301 Desoldering Iron:
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Rigol DS1054Z Four Channel Oscilloscope:
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Head Worn Magnifying Goggles / Dual Lens Flip-In Head Magnifier:
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TL866II Plus Chip Tester and EPROM programmer: (The MiniPro)
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TS100 Soldering Iron:
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EEVBlog 121GW Multimeter:
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DSLogic Basic Logic Analyzer:
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Magnetic Screw Holder:
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Universal ZIP sockets: (clones, used on my ZIF-64 test machine)
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RetroTink 2X Upconverter: (to hook up something like a C64 to HDMI)
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Plato (Clone) Side Cutters: (order five)
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Heat Sinks:
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Little squeezy bottles: (available elsewhere too)
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--- Links

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Commodore Computer Club / Vancouver, WA – Portland, OR – PDX Commodore Users Group
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--- Instructional videos

My video on damage-free chip removal:
How to remove chips without damaging ...

--- Music

Intro music and other tracks by:
Nathan Divino
@itsnathandivino