3.5 PROFITABILITY AND LIQUIDITY RATIO ANALYSIS / IB BUSINESS MANAGEMENT / gross profit margin, ROCE

TIMECODES 0:00 Intro & objectives 0:34 Ratio analysis 1:12 Profitability ratios: gross profit margin 5:45 How to evaluate strategies to improve ratios (SLAP!) 6:59 Profitability ratios: profit margin 11:30 Differences in terminology 13:58 Profitability ratios: return on capital employed (ROCE) 17:14 Liquidity ratios: current ratio 23:10 Liquidity ratios: acid test (quick) ratio 26:54 Back to objectives The main point of this class is to learn how to calculate profitability and liquidity ratios. SEE MORE Free textbook: lewwinski.com Instagram: lewwinski.business Tiktok: lewwinski.business Email: [email protected]

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