UAE the world’s top 10 soft power superpowers for the first time
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The UAE has been ranked
The UAE has been ranked among the world’s top 10 soft power superpowers for the first time and is the only nation from the Middle East in the top 10 positions, according to the Global Soft Power Index 2023 released on Thursday.
The index is a research study conducted annually by brand evaluation consultancy Brand Finance on a representative sample of over 100,000 respondents in more than 100 markets worldwide, measuring perceptions of 121 nation brands.
With otherwise little change in the top 10, the performance of the UAE is a standout. For the fourth year running, the Emirates achieved the highest score of any Middle Eastern nation brand, but this year’s increase of +3.2 to 55.2 has meant a jump of five ranks to allow it to claim 10th position in the global ranking for the first time.
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The index is a research study conducted annually by brand evaluation consultancy Brand Finance on a representative sample of over 100,000 respondents in more than 100 markets worldwide, measuring perceptions of 121 nation brands.
With otherwise little change in the top 10, the performance of the UAE is a standout. For the fourth year running, the Emirates achieved the highest score of any Middle Eastern nation brand, but this year’s increase of +3.2 to 55.2 has meant a jump of five ranks to allow it to claim 10th position in the global ranking for the first time.
#Dubai #KhaleejTimes #UAE #News #LatestNews
WATCH MORE AT https://www.khaleejtimes.com/videos
TELEGRAM: https://t.me/KhaleejTimes
FACEBOOK: Facebook: khaleejtimes
TWITTER: Twitter: khaleejtimes
INSTAGRAM: Instagram: khaleejtimes
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