Positioning and Repositioning | Marketing Management | STP | Study at Home with me
31.8 هزار بار بازدید -
6 سال پیش
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Topics included:
-Concept of Positioning
-Definition of Positioning
-Importance of Positioning
-Functions of Positioning
-Repositioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.
In volatile markets, it can be necessary – even urgent – to reposition an entire company, rather than just a product line or brand. When Goldman Sachs and Morgan Stanley suddenly shifted from investment to commercial banks, for example, the expectations of investors, employees, clients and regulators all needed to shift, and each company needed to influence how these perceptions changed. Doing so involves repositioning the entire firm. This is especially true of small and medium-sized firms, many of which often lack strong brands for individual product lines. In a prolonged recession, business approaches that were effective during healthy economies often become ineffective and it becomes necessary to change a firm's positioning. Upscale restaurants, for example, which previously flourished on expense account dinners and corporate events, may for the first time need to stress value as a sale tool.
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Topics included:
-Concept of Positioning
-Definition of Positioning
-Importance of Positioning
-Functions of Positioning
-Repositioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.
In volatile markets, it can be necessary – even urgent – to reposition an entire company, rather than just a product line or brand. When Goldman Sachs and Morgan Stanley suddenly shifted from investment to commercial banks, for example, the expectations of investors, employees, clients and regulators all needed to shift, and each company needed to influence how these perceptions changed. Doing so involves repositioning the entire firm. This is especially true of small and medium-sized firms, many of which often lack strong brands for individual product lines. In a prolonged recession, business approaches that were effective during healthy economies often become ineffective and it becomes necessary to change a firm's positioning. Upscale restaurants, for example, which previously flourished on expense account dinners and corporate events, may for the first time need to stress value as a sale tool.
#bba #bbaexam #ccs
Please Support Us(because a lot of hard work goes in making these videos)
Donate us here: thank you :)
Patreon: collegetutor
For notes: mail us on [email protected] or Comment below or Check our facebook page:
Facebook: collegeprotutor
Follow us on Instagram:
Instagram: collegeprotutor
For More Subscribe now...
http://bit.ly/collegeprotutor
mail us for any queries:
mailto://[email protected]
#STPinMarketing #Positioning #Repositioning
Show us your Support and Love :) Paytm:
8800302039
#StayHome and help save lives #WithMe
Buying something from Amazon? The same price for you, Little help for us.
Crazy Deals on Amazon: https://amzn.to/33OopAM
Our Recommendations (Affiliate Link):
Video Making (Cheap and Best):
Camera/Mobile Tripod Stand: https://amzn.to/3nPnQie
Gorilla Tripod/Mini Tripod: https://amzn.to/3nPnQie
Lavalier Microphone for Recording (Offer): https://amzn.to/3lBr8n6
Boya Omnidirectional Lavalier Microphone: https://amzn.to/3iNgxnu
AmazonBasics Whiteboard, Duster, Marker Combo: https://amzn.to/2GMhbod
Durable Whiteboard: https://amzn.to/3lEqwNN
Best Affordable Smartphone: https://amzn.to/3nMYD8b
Best OnePlus Affordable Smartphone: https://amzn.to/3nHysPS
Best Offers on the smartphone: https://amzn.to/3nGCpEI
6 سال پیش
در تاریخ 1397/11/21 منتشر شده
است.
31,804
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