Autobianchi: The Most Important Italian Automaker You've Never Heard Of
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Unless you're an Italian over
Unless you're an Italian over the age of 40, you're unlikely to have ever heard about the Autobianchi brand. Although it may be easy to dismiss it as a mere footnote, the Milanese firm's role in automobile history is actually far from inconsequential. #history #classiccars #fiat #autobianchi
During the 1960s, Fiat still enjoyed almost complete control of the Italian car market, and the role of Autobianchi often became that of the firm's "guinea pig" to test more advanced technical solutions and vehicle concepts on the market under another name.
1969 was a landmark year in Autobianchi's history, as it saw the launch of what would turn out to be the brand's longest-serving and best-selling model, the A112. Yearly sales for the Milanese brand peaked at nearly 114.000 units in 1973, the year that saw the first of many restylings the A112 received over its 17 years on the market, during which around 1.3 million examples were sold.
When the Fiat Group ran into financial trouble in the early 1990s and began shrinking its manufacturing footprint, Autobianchi's Desio plant was among the first to go in 1992.
My articles on Medium: Medium: membership
My automotive books:
Lancia Gamma Berlina & Coupé 1976 - 1984
ENGLISH: https://www.amazon.com/dp/B09TN45L8Q
ITALIAN: https://www.amazon.it/dp/B09YVJRKH6
Six Appeal - The Story Of The Alfa 6
https://www.amazon.com/dp/1793931046
Alfa Romeo Alfa 6 - La Storia 1979-1987 (ITALIAN)
https://www.amazon.it/dp/B0BHT3PCC7
Alfa Romeo Giulietta - The Story 1977 - 1985
ENGLISH: https://www.amazon.com/dp/1983393746
ITALIAN: https://www.amazon.it/dp/B098GVJ7RK
Alfa Romeo Arna - The Full Story 1980 - 1987 https://www.amazon.com/dp/1656632500
During the 1960s, Fiat still enjoyed almost complete control of the Italian car market, and the role of Autobianchi often became that of the firm's "guinea pig" to test more advanced technical solutions and vehicle concepts on the market under another name.
1969 was a landmark year in Autobianchi's history, as it saw the launch of what would turn out to be the brand's longest-serving and best-selling model, the A112. Yearly sales for the Milanese brand peaked at nearly 114.000 units in 1973, the year that saw the first of many restylings the A112 received over its 17 years on the market, during which around 1.3 million examples were sold.
When the Fiat Group ran into financial trouble in the early 1990s and began shrinking its manufacturing footprint, Autobianchi's Desio plant was among the first to go in 1992.
My articles on Medium: Medium: membership
My automotive books:
Lancia Gamma Berlina & Coupé 1976 - 1984
ENGLISH: https://www.amazon.com/dp/B09TN45L8Q
ITALIAN: https://www.amazon.it/dp/B09YVJRKH6
Six Appeal - The Story Of The Alfa 6
https://www.amazon.com/dp/1793931046
Alfa Romeo Alfa 6 - La Storia 1979-1987 (ITALIAN)
https://www.amazon.it/dp/B0BHT3PCC7
Alfa Romeo Giulietta - The Story 1977 - 1985
ENGLISH: https://www.amazon.com/dp/1983393746
ITALIAN: https://www.amazon.it/dp/B098GVJ7RK
Alfa Romeo Arna - The Full Story 1980 - 1987 https://www.amazon.com/dp/1656632500
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