Grade 11 and 12 Business Studies Environments: Environmental scanning SWOT Part 1

The business environment refers to the set of conditions or forces that affect the functioning of the business. They may be outside or inside the organization.

Understanding the nature of the business environment and their changes is a vital part of business analysis and in designing competitive strategies. That’s to make sure the company has the right success strategy, not only now but also in the future.

Broadly speaking, the environment in which the business operates consists of two categories, namely:

Internal environment, which includes various factors under the control of the company.
External environment, which represents various factors outside the company’s control.
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