The Rise and Fall of FENTY

Rihanna's fashion house FEИTY lasted only a few years before it really crashed and burned, but why? In my opinion its down to LVMH's poor planning, lack of consistent vision and lack of consistency with the other Fenty lines that were already successful at the time; Fenty Beauty and Savage x Fenty. FEИTY as a fashion house really is a great study in lack of authenticity in a brand, becuase unlike the beauty line of the same name, it just couldn't give an authentic vision of itself which led to honestly a very confused and disappointing fashion label that was a waste of 60 million euros.

Beauty Channel: @underskinyt
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