How Streamers Can Help Advertisers Deliver the Right Creative

The USP of advertising on streaming platforms has always been the heightened opportunity to deliver the right ads to the right users with a specificity inaccessible to traditional TV advertising’s monochromatic broad brush. But delivering on that promise remains a work in progress. PepsiCo Head of Media Strategy & Investment Katie Haniffy discusses specific ways streamers can work more effectively with advertisers to help them match the creative to consumer and ensure their ads convert in this interview with OMD U.S. Head of Video Investment & Activation Suzanne Irving at Streaming Media NYC.

• #science_technology
• #advertising
• #ctv
• #omd
• #pepsi
• #pepsico
• #streaming