How the Instagram Algorithm Works, According to Instagram

Instagram released details about how their algorithm works to rank content in Feed, Reels, Explore, and Stories. In this video, I take an in-depth look at the article to help you better understand what Instagram thinks we want to see and why it thinks that way.

Read the full blog post: Instagram: instagram-ranking-explained

00:00 Intro
02:37 How Instagram Ranks Feed
06:02 How Instagram Ranks Reels
09:37 How Instagram Ranks Explore
11:21 How Instagram Ranks Stories
11:56 Instagram Addresses Shadowbanning

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