Building India’s Only Jewellery Unicorn: Avnish Anand, CaratLane - Backstage with Millionaires

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In this episode of the Backstage With Millionaires podcast, we sit down with Avnish Anand, founder of CaratLane, to discuss his entrepreneurial journey.

00:00 Intro
02:50 How Avnish Got into CaratLane
08:15 First customer
13:27  Scalability of a business
17:56 Sponsor segment
19:14 CaratLane's Branding
21:28 Why Avnish left CaratLane
29:31 How the Titan acquisition changed CaratLane
46:07 Outro


Avnish first met Mithun and Srinivasa in August of 2007 while he was in the midst of a career transition. He’d done brief stints at ONIDA, Standard Chartered Bank, and DuPont India, but none of these positions left him feeling fulfilled.

CaratLane was founded in 2008, with the objective to make beautiful jewellery accessible, affordable and forever wearable.After speaking to hundreds of women across the country, CaratLane came to find that there was a common dilemma women faced - picking between expensive jewellery for special occasions, and everyday jewellery that was of inferior quality and was not keeping pace with their changing lifestyle. CaratLane was founded, to give women access to modern, fine jewellery that was also wearable everyday.



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