6 Top Secrets to Selling your Jewellery
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6 Top Secrets to Selling
6 Top Secrets to Selling your Jewellery:
1️⃣ Keep it simple: Avoid the temptation to overcomplicate your collection with numerous pieces. Focus on a streamlined selection that captures attention and resonates with your target audience.
2️⃣ Statement piece: Add a show-stopping piece that serves as the centerpiece of your collection. Think of it as the catwalk-worthy item that grabs people's attention and creates a lasting impression.
3️⃣ Gateway item: Include an accessible item that bridges the gap between your statement piece and lower-priced items. This versatile piece attracts both loyal customers and new buyers, serving as a stepping stone into your collection.
4️⃣ Upsell opportunity: Take inspiration from the McDonald's upsell strategy. Offer an add-on of another item that complements the collection and entices customers to add a little something extra to their purchase.
5️⃣ Cohesive collection: Create a curated collection that tells a clear and cohesive story. Avoid a mishmash of random pieces and strive for a harmonious blend of designs that allows customers to mix and match, making multiple purchases.
6️⃣ Know your target audience: Before diving into the design process, identify and understand your target audience. Define who your ideal customers are, what they love, and what resonates with them.
Not sure how to do this? Not to worry. I’ve got a FREE Masterclass all about launching and building a 6-Figure Handmade Jewellery Business by avoiding 3 early mistakes most jewellers make – even if you are new to the industry ✨
Link in bio to save your seat!
#jewellerslife #jewellrybusinessowner #jewelrybusinessowner #jewellersworkshop #jewellersbench #jewelers #jewelryconsultant #startajewelrybusiness #jewelrybrand #jewelrybusinesscoach #jewellerslife #jewellersofinstagram #handmadejewelry #handmadejewelrydesigner
Thanks for watching,
Megan
If you liked this video and would like to support me there is a "❤️THANKS" button above the description.
Get access to my customizable Pricing Strategy Guideline! It’s Free!
👇Download your free pricing template here👇
https://www.megancollins.co/pricing-g...
👇📸My very own mini jewellery photography course📸👇
https://www.megancollins.co/mini-jewe...
►► SUBSCRIBE for a new video every single Sunday
⭐️ Follow me on Instagram to chat, connect and get all the updates first hand! 😊
► Instagram Jewellery https://instagram.com/mcjewellery?utm...
► Instagram Coaching https://instagram.com/megancollins.co...
► https://megancollinsjewellery.com/
⭐️Websites:
Best free website to help you design any kind of stuff:
Canva: partner.canva.com/9Wd6OY
Website to hire someone to do the things you can't do (like photoshop😅)
Fiverr: https://track.fiverr.com/visit/?bta=2...
⭐️CAMERA AND JEWELLERY EQUIPMENT I USE:
Camera: https://amzn.to/3o9UMUY
Lens: https://amzn.to/3m4kOqf
Ring light: https://amzn.to/3zIU4Af
Photography tent: https://amzn.to/2XSOUnW
Jewellery Tools
Files: https://amzn.to/3ER1tBj
Bench Peg: https://amzn.to/3zKQfKZ
Piercing saw + blades: https://amzn.to/39Hj0xD
Raw Hide Mallet: https://amzn.to/2Zzc6sv
Mandrel: https://amzn.to/3i8LF3n
Vice: https://amzn.to/3AMtDLi
Blow Torch: https://amzn.to/39GDy9k
Pliers: https://amzn.to/3kFNPsI
Ring Clamp: https://amzn.to/3o8eoJf
Scribe: https://amzn.to/3iaLynL
Flexible Shaft Machine:
US: https://amzn.to/3o8fhS5
UK: https://www.hswalsh.com/product/balka...
Drill: https://amzn.to/39EDDKO
DISCLAIMER
Some of the links are affiliate links, which means that, at no additional cost to you, I will earn a commission if you click through and make a purchase. Some Items are not the exact same ones I use but are the closest I could find.
Tags:
jewellery, jewelry, jewelry making, jewellery for women, jewellery business, jewellery market, entrepreneur, jewellery entrepreneurs, jewelry business, jewelry collection, jewelry entrepreneur, day in the life, day in the life of a jeweler, colours and fonts, jewellers academy youtube, jewellers business, jewellery handmade, handmade jewellery, handmade eco friendly products, sustainable jewelry, sustainable jewelry packaging, branding, branding business, belgian jewellery, Vlog, jewellery Vlog, metalsmith, goldsmith, silversmith, Top 10 jewellery tools
1️⃣ Keep it simple: Avoid the temptation to overcomplicate your collection with numerous pieces. Focus on a streamlined selection that captures attention and resonates with your target audience.
2️⃣ Statement piece: Add a show-stopping piece that serves as the centerpiece of your collection. Think of it as the catwalk-worthy item that grabs people's attention and creates a lasting impression.
3️⃣ Gateway item: Include an accessible item that bridges the gap between your statement piece and lower-priced items. This versatile piece attracts both loyal customers and new buyers, serving as a stepping stone into your collection.
4️⃣ Upsell opportunity: Take inspiration from the McDonald's upsell strategy. Offer an add-on of another item that complements the collection and entices customers to add a little something extra to their purchase.
5️⃣ Cohesive collection: Create a curated collection that tells a clear and cohesive story. Avoid a mishmash of random pieces and strive for a harmonious blend of designs that allows customers to mix and match, making multiple purchases.
6️⃣ Know your target audience: Before diving into the design process, identify and understand your target audience. Define who your ideal customers are, what they love, and what resonates with them.
Not sure how to do this? Not to worry. I’ve got a FREE Masterclass all about launching and building a 6-Figure Handmade Jewellery Business by avoiding 3 early mistakes most jewellers make – even if you are new to the industry ✨
Link in bio to save your seat!
#jewellerslife #jewellrybusinessowner #jewelrybusinessowner #jewellersworkshop #jewellersbench #jewelers #jewelryconsultant #startajewelrybusiness #jewelrybrand #jewelrybusinesscoach #jewellerslife #jewellersofinstagram #handmadejewelry #handmadejewelrydesigner
Thanks for watching,
Megan
If you liked this video and would like to support me there is a "❤️THANKS" button above the description.
Get access to my customizable Pricing Strategy Guideline! It’s Free!
👇Download your free pricing template here👇
https://www.megancollins.co/pricing-g...
👇📸My very own mini jewellery photography course📸👇
https://www.megancollins.co/mini-jewe...
►► SUBSCRIBE for a new video every single Sunday
⭐️ Follow me on Instagram to chat, connect and get all the updates first hand! 😊
► Instagram Jewellery https://instagram.com/mcjewellery?utm...
► Instagram Coaching https://instagram.com/megancollins.co...
► https://megancollinsjewellery.com/
⭐️Websites:
Best free website to help you design any kind of stuff:
Canva: partner.canva.com/9Wd6OY
Website to hire someone to do the things you can't do (like photoshop😅)
Fiverr: https://track.fiverr.com/visit/?bta=2...
⭐️CAMERA AND JEWELLERY EQUIPMENT I USE:
Camera: https://amzn.to/3o9UMUY
Lens: https://amzn.to/3m4kOqf
Ring light: https://amzn.to/3zIU4Af
Photography tent: https://amzn.to/2XSOUnW
Jewellery Tools
Files: https://amzn.to/3ER1tBj
Bench Peg: https://amzn.to/3zKQfKZ
Piercing saw + blades: https://amzn.to/39Hj0xD
Raw Hide Mallet: https://amzn.to/2Zzc6sv
Mandrel: https://amzn.to/3i8LF3n
Vice: https://amzn.to/3AMtDLi
Blow Torch: https://amzn.to/39GDy9k
Pliers: https://amzn.to/3kFNPsI
Ring Clamp: https://amzn.to/3o8eoJf
Scribe: https://amzn.to/3iaLynL
Flexible Shaft Machine:
US: https://amzn.to/3o8fhS5
UK: https://www.hswalsh.com/product/balka...
Drill: https://amzn.to/39EDDKO
DISCLAIMER
Some of the links are affiliate links, which means that, at no additional cost to you, I will earn a commission if you click through and make a purchase. Some Items are not the exact same ones I use but are the closest I could find.
Tags:
jewellery, jewelry, jewelry making, jewellery for women, jewellery business, jewellery market, entrepreneur, jewellery entrepreneurs, jewelry business, jewelry collection, jewelry entrepreneur, day in the life, day in the life of a jeweler, colours and fonts, jewellers academy youtube, jewellers business, jewellery handmade, handmade jewellery, handmade eco friendly products, sustainable jewelry, sustainable jewelry packaging, branding, branding business, belgian jewellery, Vlog, jewellery Vlog, metalsmith, goldsmith, silversmith, Top 10 jewellery tools
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