Introduction to Advertising- AIDA MODEL.( bcom/mcom/bba/mba.)
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In this video we have
In this video we have quickly discuss Introduction of AIDA Model & steps of Aida model.
Introduction of AIDA Model
The AIDA model is a model used in marketing that defines the stages a customer goes through in the process of purchasing a product. The AIDA model is an abbreviation of attention, interest, desire, and action. It has been studied and transformed multiple times over the years, both in marketing and public relations.
History of AIDA Model
American businessman "E. St. Elmo Lewis" introduced the AIDA model in 1898. Lewis can be considered a pioneer when it comes to the use of scientific methods for designing advertising. He has shared his knowledge in written form and seminars at US universities. His AIDA model can be seen as an important legacy because the formula is still used more than 100 years
AIDA Stands for...
1.) Attention
2.) Interest
3.) Desire
4.) Take action
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Introduction of AIDA Model
The AIDA model is a model used in marketing that defines the stages a customer goes through in the process of purchasing a product. The AIDA model is an abbreviation of attention, interest, desire, and action. It has been studied and transformed multiple times over the years, both in marketing and public relations.
History of AIDA Model
American businessman "E. St. Elmo Lewis" introduced the AIDA model in 1898. Lewis can be considered a pioneer when it comes to the use of scientific methods for designing advertising. He has shared his knowledge in written form and seminars at US universities. His AIDA model can be seen as an important legacy because the formula is still used more than 100 years
AIDA Stands for...
1.) Attention
2.) Interest
3.) Desire
4.) Take action
#communicationprocess #revisionstrategy #revisionfatafat #bcom #bcomhonours #mcom #bba #mba #freekagyan #advertising #introduction #shorts #shortsfeed #shorrsvideo
About this Channel
This channel has been created to provide you all the educational news, like UGC,
, NTA, CBSE, University Exam,
Video lectures on Commerce and Management Subjects, Apart from these this channel will provide you different job openings/Notification (Recruitment/vacancies) either Government Job or Private Job.
So do not forget to Subscribe the Channel and press the bell to get the latest videos.
Thankyou
free ka gyaan 🫂🔥.
11 ماه پیش
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