Marketing Mix: Promotion Strategy part 2

Now that you have a basic understanding of the definition of promotions from video one,  it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing.

* What are push and pull strategies?
* What tools fall under each promotional strategy?
* When do you use the push and pull tools?
...and more.

Watch the first video here: http://bit.ly/1QYSEor

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