How Nike Lost Messi

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⏱ Timestamps
00:00 Adidas vs. Nike
01:16 How Nike Signed Messi & Ronaldo
03:53 ...and then lost one
05:16 The 🐐 Debate

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

📚 Sources
[1] https://www.wsj.com/articles/how-nike...
[2] https://www.adweek.com/agencies/nikes...
[3] Messi vs. Ronaldo: One Rivalry, Two GOATs, and the Era That Remade the World's Game (by Jonathan Clegg and Joshua Robinson)
[4] https://eu.usatoday.com/story/sports/...
[5] https://www.irishmirror.ie/sport/socc...
[6] https://www.forbes.com/sites/brettkni...

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