What's the SEO Impact of Changing URL Slug / Permalink?
3 هزار بار بازدید -
3 سال پیش
-
It's generally a bad idea
It's generally a bad idea to change the slug / permalink / URL of a page that has already been published.
Why?
The prior URL of the page was most likely already recognized and indexed by Google and others (this does not apply if you changed a page or post that had not been published). When you change the URL of a published page, the “live” page has the new URL. In the eyes of search engines, the page that lived at the old URL has gone missing.
When Googlebot (the name of Google’s crawler) comes back around to the page at the old URL, it can’t find it. That’s because you effectively deleted that old page and created a new one when you changed the URL.
You’ll likely now have a 404 error (page not found) on the old page. Also, any link equity that you had accrued at the old page won’t be automatically passed to the new one.
How can you fix it? You can implement a 301 redirect. A 301 redirect is a directive for search engines to “redirect” a prior URL to a new one. Here's how to do that in Squarespace:
https://www.rootandbranchgroup.com/sq...
If you have a specific request for another CMS, drop it in the comments and I'll see what I can do!
Why?
The prior URL of the page was most likely already recognized and indexed by Google and others (this does not apply if you changed a page or post that had not been published). When you change the URL of a published page, the “live” page has the new URL. In the eyes of search engines, the page that lived at the old URL has gone missing.
When Googlebot (the name of Google’s crawler) comes back around to the page at the old URL, it can’t find it. That’s because you effectively deleted that old page and created a new one when you changed the URL.
You’ll likely now have a 404 error (page not found) on the old page. Also, any link equity that you had accrued at the old page won’t be automatically passed to the new one.
How can you fix it? You can implement a 301 redirect. A 301 redirect is a directive for search engines to “redirect” a prior URL to a new one. Here's how to do that in Squarespace:
https://www.rootandbranchgroup.com/sq...
If you have a specific request for another CMS, drop it in the comments and I'll see what I can do!
3 سال پیش
در تاریخ 1400/07/23 منتشر شده
است.
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