He Built a 100Cr Company by Giving You Cashback. But how? | Business Case Study of WYLD

Founded in 2021, WYLD is taking the content creation world by storm by revolutionizing the way the brands and users go about influencer marketing, while changing the way we think about social media engagement and marketing as a whole. Users get great cashback opportunities that range from 30% to 100% along with turning them into brand marketers themselves, WYLD’s benefits and incentives given to their users never seem to slow down. Our OffCampus team sat down with co-founders Dishant Sanghvi and Rij Eappen, to understand how their business works. Committed to making their innovative user scoring system a nationwide norm in the future, WYLD emphasizes the importance of every single person on social media from different parts of the country. Come along as we uncover the influencing business of WYLD, and how they’re taking online marketing to the next level! Subscribe to our channel, ‪@MastersUnion‬ for more insights like this! Chapters : 00:00 Introduction 02:04 - What is WYLD, how does it work? 03:23 - Nano-influencers, brand and audience fit 05:50 - Revenue models, WYLD score, social currency 07:45 - Capitalizing on the content-creating economy. 09:57 - Competition in the market

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