Muck Rack Panel: How journalists like to be pitched

How do journalists source stories, use social media, and think about distribution? On Monday, December 12th, Muck Rack’s CEO Greg Galant will be joined by Jenny Earl from CBS News, Laila Alarian from Al Jazeera, and Minda Smiley from The Drum, to talk about the role of social media in changing how the PR industry engages with journalists. About the guests: Jenny Earl, Social Media Producer and Trending News Reporter, CBS News Jenny is a Chicago Native, University of Iowa alumna, and now official New Yorker. She's constantly scouring the internet for stories with the potential to go viral, gathering user-generated content and creating shareable videos that followers can consume in under a minute. Laila Alarian, Senior Producer for "Fault Lines", Al Jazeera English Laila is an award-winning current affairs program on Al Jazeera English based in Washington DC. Her work has appeared in The Nation magazine and the Huffington Post, among other outlets, and she is co-author of the book Collateral Damage: America's War Against Iraqi Civilians. Laila has a BA in English Literature from Georgetown University and an M.S. From Columbia's School of Journalism. Minda Smiley, Reporter, The Drum Minda covers how brands and agencies are using today's platforms, technologies and innovations to connect with consumers. She graduated from Penn State in 2013 with degrees in political science in English. In 2014, she received her master’s degree from the CUNY Graduate School of Journalism. --- Greg Galant, Cofounder and CEO, Muck Rack @gregory Gregory Galant is the cofounder and CEO of Muck Rack, a digital PR and journalism platform. TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals.” Greg's also the co-creator and executive producer of The Shorty Awards honoring the best of social media. Greg’s a frequent speaker on social media, marketing, PR, entrepreneurship and journalism. He’s given presentations at SXSW, Le Web, Harvard Business School and The International Journalism Festival. His columns have appeared in Fortune, Forbes and Business Insider. Greg's also a member of Twitter's exclusive first name club. You can follow him at @gregory.