Where do my viral invention ideas come from? (My product design process)

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Today I wanted to give you guys a look into my mind and show you how I come up with some of my crazy product ideas. Although they may be completely unnecessary inventions you can adapt some of the methods I use to create my products into your own brainstorming and creativity!

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Unnecessary Inventions is the brainchild of product designer Matty Benedetto, where he designs & builds 2-4 brand new products each week that solve problems that don't exist.

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