How Smosh Became Smosh Again

00:00 Who is Smosh? 01:21 Duo’s on YouTube 03:47 Selling YouTube channels 10:42 Smosh pre-YouTube 14:06 Content then vs now 18:09 Smosh’s early influences 21:50 Early internet humor’s evolution 23:25 Beef n’ Go 26:06 The cyclical nature of comedy 27:53 Video performance and analytics 32:00 Conference room creatives 34:57 Stress + comedy 38:27 Smosh’s production process 45:34 How it feels to be Smosh 47:13 The positives of selling to Defy in 2011 51:33 YT as a path to Hollywood 53:41 Scaling your voice and brand 58:30 When to expand vs simplify 1:04:41 Developing formats 1:07:23 Giving a platform to new talent 1:12:16 How to compensate talent 1:17:43 The downfall of BuzzFeed 1:20:41 What gave them the confidence to buy back Smosh? 1:22:31 Watching each other’s content after they lost touch 1:28:43 Leaving Smosh 1:33:58 Defy shutting down + Rhett and Link 1:42:45 The era of nostalgia 1:47:16 How they set up the new Smosh to play to their strengths 1:48:20 The future of Smosh 1:50:18 YouTube memberships vs Patreon 1:54:30 The state of the creator economy 1:57:30 Smosh revenue breakdown 1:59:47 Their relationship with money 2:02:25 How do will they ensure they won’t split up again? 2:06:14 What do they want to be known for? If Smosh's Entire History Was A Movie...    • If Smosh's Entire History Was A Movie...   COLIN AND SAMIR’S NEWSLETTER 📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: apple.co/2K1pYhu Spotify: spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: [email protected] JOIN OUR COMMUNITY 📡 Discord: discord.com/invite/colinandsamir 📸 Instagram: instagram.com/colinandsamir 🐦 Twitter: twitter.com/ColinandSamir 🎵 TikTok: www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is

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