Performance Max for Developers - Campaign Conversion Goals

This is the final episode in an 8-episode series about creating Performance Max (PMax) campaigns with the Google Ads API. In this episode, we’ll discuss Campaign Conversion Goals. We’ll explain what conversion goals are, how to set them for campaigns using the API, and walk through a code example using the PMax Interactive Guide (linked below).

Resources:
Performance Max Interactive Guide: https://developers.google.com/google-...
Campaign Conversion Goals Guide: https://developers.google.com/google-...
Provide feedback on Performance Max: https://developers.google.com/google-...

Chapters:
00:00 Intro
01:34 The consumer journey
02:39 What are conversion actions and conversion goals
6:13 How to set conversion goals with the API
8:06 Code walk-through (interactive guide)

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• #google_ads_api
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• #pmax
• #performance_max
• #performance_max_retail
• #oerformance_max
• #peformance_max
• #campaignconversion_goal
• #campaignconversiongoal
• #conversiongoal