Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)
57.8 هزار بار بازدید -
3 سال پیش
-
Learn what Keller’s brand equity
Learn what Keller’s brand equity model (cbbe pyramid) is and how to use it to achieve brand resonace.
#brandequitymodel #brandequity #branding #brandstrategy
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By the end of this video, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance.
First, you’ll learn the importance of brand resonance and how it’s used to connect with your audience and target market on a human level.
Next, you learn exactly what Keller’s brand equity model or the customer-based brand equity (cbbe) model is and how it’s used as a framework to grow brands.
Then you’ll learn how the brand equity model works and the individual steps of the pyramid used to grow brand equity including Identity, Salience, Meaning, Performance, Imagery, Response Judgements, Feelings, Relationships, and of course resonance.
0:00 Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)
1:01 What Is Keller's Brand Equity Model?
1:28 How Is The Brand Equity Model Used
2:01 Keller's Brand Equity Model
2:14 Level 1 Identity
2:45 Level 2 Meaning
3:21 Level 3 Response
3:59 Level 4 Relationships
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#brandequitymodel #brandequity #branding #brandstrategy
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-...
By the end of this video, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance.
First, you’ll learn the importance of brand resonance and how it’s used to connect with your audience and target market on a human level.
Next, you learn exactly what Keller’s brand equity model or the customer-based brand equity (cbbe) model is and how it’s used as a framework to grow brands.
Then you’ll learn how the brand equity model works and the individual steps of the pyramid used to grow brand equity including Identity, Salience, Meaning, Performance, Imagery, Response Judgements, Feelings, Relationships, and of course resonance.
0:00 Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)
1:01 What Is Keller's Brand Equity Model?
1:28 How Is The Brand Equity Model Used
2:01 Keller's Brand Equity Model
2:14 Level 1 Identity
2:45 Level 2 Meaning
3:21 Level 3 Response
3:59 Level 4 Relationships
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-...
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-...
✅ INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-...
✅ BRAND MASTER ACADEMY
The brand strategist training ground
https://brandmasteracademy.com/?utm_s...
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - Instagram: stephenhouraghan
Facebook - Facebook: brandmasteracademy
Linkedin - LinkedIn: stephen-houraghan
Youtube - @brandmasteracademy
Twitter - Twitter: BrandMasterAcad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
Facebook: brandmasteracademy
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
https://brandmasteracademy.com/subscr...
Get on the list for exclusive brand strategy tips and techniques
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
https://brandmasteracademy.com/brand-...
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | https://amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso
🙏🙏 WEBFLOW | https://webflow.grsm.io/bma
🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | https://bit.ly/3rWpzDR
3 سال پیش
در تاریخ 1399/11/13 منتشر شده
است.
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