Augmented Reality for the Fashion Industry

Augmented reality has been buzzed about for a number of years, but how will this technology impact fashion and beauty? In this episode, fashion tech expert Amanda Cosco shares three stories to consider when thinking about mobile experiences and the connected consumer.
1. Zara to roll out augmented reality experience
2. New York Times use AR to cover David Bowie costume exhibit. See the story for yourself here: https://www.nytimes.com/interactive/2...
3. Toronto-based Modiface is acquired by French cosmetics company L'Oréal

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