The Third Age of Retail and the Impact of AI and Web3.0 - The Road to Online Retail Podcast S3 Ep1
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The Road to Online Retail
The Road to Online Retail podcast returns. In this first episode of series 3, we look at how "Phygital" is now the new norm of successful retail. Phygital is the perfect blend of online and physical retail - the fusion of online and digital experiences.
Shopper Experience expert, Kevin Moore, shares how Toys "R" Us, a rebirthed online-only brand, is again reviving its physical presence with store openings in Macy's stores across the US. Many brands are doing likewise with the result that footfall in physical stores is growing again. But, rather than holding huge inventory, these new stores are often "demonstration" stores where they showcase the latest and greatest but the customer still orders many of the products available through online terminals. It's this combination that hits the Phygital sweet spot.
To find out more about this episode, the AI and small business resources mentioned and our various retail education courses, visit us at https:theroadtoretail.com
Shopper Experience expert, Kevin Moore, shares how Toys "R" Us, a rebirthed online-only brand, is again reviving its physical presence with store openings in Macy's stores across the US. Many brands are doing likewise with the result that footfall in physical stores is growing again. But, rather than holding huge inventory, these new stores are often "demonstration" stores where they showcase the latest and greatest but the customer still orders many of the products available through online terminals. It's this combination that hits the Phygital sweet spot.
To find out more about this episode, the AI and small business resources mentioned and our various retail education courses, visit us at https:theroadtoretail.com
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در تاریخ 1402/03/16 منتشر شده
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