The James Beard Awards

In 2017, Intersport partnered with the esteemed James Beard Foundation the preeminent food and drink property in the U.S., unmatched in its significance, authority and heritage. The goal of the Intersport and JBF partnership is to capitalize on this moment in time when the nation’s epicurean interests have never been stronger and help raise the voice and reach of the Foundation, furthering its mission of celebrating and nurturing all that is truly good and special in America’s food culture. This has come to life through multiple television broadcasts, content projects, partner collaborations and livestreams, including the James Beard Awards watched by more than 2,000,000 viewers.