Michael Landon in Roanoke, Va. (January 27, 1962)

Actor Michael Landon and singing star Betty Johnson arrive at Woodrum Field Airport in Roanoke before their participation in the local March of Dimes telethon

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In Roanoke today the pre-telecast excitement of another marathon program--in this case the new March of Dimes
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Telerama. The show will go on immediately after the Sports Desk, live from the National Guard Armory on Reserve Avenue. Headlining the star lineup will be Michael Landon, better known as "Little Joe" Cartwright of NBC-TV and Channel 10's "Bonanza", Sunday nights at 9. Landon signed autographs for his fans after he was greeted by Channel 10 personalities.
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Attractive blonde singing star Betty Johnson of the Jack Paar Show also arrived by air today, accompanied by her mother, for her part in the telerama, which winds up tomorrow afternoon at five. No stranger to the south, Miss Johnson formerly lived in North Carolina.
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Later, Little Joe, and Betty were joined by Art James
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of another NBC-TV show, "Say When", and channel 10 personalities. The group visited the crippled childrens and polio wards at Roanoke Memorial Hospital, greeting some children who will benefit from funds contributed to the March of Dimes tonight and tomorrow.
Earlier, the personalites visited shopping centers in the Roanoke area to meet the public..
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