JANNPAUL Education: Why Does My Diamond Look so Dark?

Here's a video explaining why your diamond is appearing darker than it should be. We've been getting questions often relating to buyers that have purchased their diamond engagement ring online or from other jewellers, asking us why their diamond appears darker, even though it is a high Color or Clarity grade.

There can be several reasons for this, where some can be easily resolved, while others unfortunately is due to the diamond itself. In this video, we share the 4 most common reasons of why this is happening to your diamond.

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