Different personalization techniques with Adobe Target with Khanjan Saraiya

Boston DXPT User Group, September 30th, 2020

In this session, we will go through different ways to work with Adobe Target (AT v2.x)

- Client-side personalization using VEC (Visual Experience Composure)
- Server-side personalization using the Form-Based Composure and using Target’s Java SDK to retrieve the offers.
- Hybrid personalization where the offers are retrieved on the server-side and are served on the client-side without having to make additional calls to Target. We will also cover some of the gotchas.

Presented by Khanjan Saraiya, Consultant at Slalom, Adobe Multi-Solution Consultant

Connect on LinkedIn: LinkedIn: khanjan-saraiya

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• #adobe
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• #personalization